Archive - Rachel Caplin

Did You Always Want to Be a Writer?

From the Between Chapters project by Zibby Media

Aug 25

Why did libraries need to rebrand?

Think you're selling a book? Wrong. You're selling belonging.

Aug 3

Why do romance novels sell?

How to market the 'promise' you make to readers

Aug 2

July 2026

Why do people still buy cookbooks when recipes are free on the internet?

Author marketing tips from popular cookbooks

Jul 29

Is it really the end of reading?

My thoughts on the doomsday feature in The Atlantic

Jul 20

What Ed Sheeran taught me about selling books

The power of Facebook book rec groups

Jul 14

No natural resources and unfriendly neighbors. Sound familiar?

Writing the next chapter in the fight against antisemitism in publishing

Jul 10

Taylor Swift is the OG world-builder

Lessons from Madison Square Garden and Where the Crawdads Sing

Jul 8

Why everyone is talking about those Fauda episodes

And why it reminds me of two books I loved

Jul 6

3 things to know about AI and audio

How I used AI to make a free promo video and got a pub offer

Jul 1

"Buy my book!" Authors, you're doing it wrong

And the tech marketing strategy you can do today

Jul 1

How to find hidden clues in Jewish characters' names

A Spoon and the Sea reader FAQ from Toronto, Canada

Jul 1

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